Where are Patients Searching for Neuropsychiatry Clinical Trials?

We’ve just released Power’s quarterly insights on patient recruitment trends in neuropsychiatry -- PDF copy here.

As patients connect with trials on Power, they share their motivations, questions, concerns, and interests, offering a unique look into their journey. Our quarterly report brings together three months of these insights to highlight key trends we're seeing in patient recruitment.

Here’s one standout insight: where patients are actively searching for neuropsychiatry clinical trials—and how this knowledge can help clinical operations teams enhance recruitment strategies.

Where Patients are Searching for Neuropsychiatry Trials

Our latest data includes a heatmap showing areas across the USA where patients are actively searching for clinical trials in neuropsychiatry.

Do you have sites in areas with high patient interest?

1. High concentration of patients matching with trials in major metropolitan areas like Atlanta, New York City, Los Angeles and Miami
2. Significant interest in central regions like Texas and Colorado
3. Emerging interest in eastern states like Virginia, Ohio and North Carolina

Site Selection Opportunities: This geographic demand can guide teams to target recruitment efforts and select trial sites in high-interest zones. Having trial sites in or near these areas increases the likelihood of reaching patients who are already looking for trials.

Proximity Drives Participation

We wanted to see how the location of sites impacts down funnel patient recruitment metrics like screening visits and our data shows that proximity is a key factor:

• 60% of screening visits are booked by patients living within 20 miles of the trial site.
• 76% of patients attend their screening visit if it’s within 5 miles of their home.

By factoring in proximity when choosing sites, clinical teams can improve both attendance and retention rates.

Actionable Strategies for Optimizing Recruitment Based on Geography

To make the most of geographic insights, consider these best practices:

1. Prioritize High-Interest Sites: Use patient search behaviour data to locate trial sites in areas with strong patient interest.

2. Provide Tools for Patients to Find Nearby Sites: Offer patients a way to see the closest trial sites based on their location.

• Example: Power’s site map helps patients quickly identify nearby sites, reducing barriers to participation and allowing them to choose convenient options.

3. Enhance Accessibility: Given that distance impacts attendance, consider transportation options for participants.

• Example: Offer transportation stipends for patients who live further from the site.

These steps help clinical operations teams align site locations and outreach with patient interest, making trials more accessible to those already looking.

Conclusion: How Geographic Insights Support Recruitment

Understanding where patients are actively searching for trials provides clinical operations teams with a powerful tool in patient recruitment. By aligning site selection and outreach with patient interest, teams can make trial participation more convenient and optimize recruitment outcomes.

Stay tuned for next week’s Clinoops as we delve into additional trends and best practices from our quarterly insights.

Get Your Copy of the Quarterly Insights 👀

👉 PDF copy

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