How we build patient trust

There’s no clinical trial without patient trust. And there’s a lot of patient trust needed when patients are choosing a trial, and deciding whether to share sensitive data like medical records.

At Power, we make building patient trust a priority and see over 70% of patients consent to share their medical records with us.

Here's how we think about it - and what other clinical trial organizations can learn from our approach.

1. Trust Starts with Making Information Accessible

• Patients are more likely to trust the process when they understand it.
• Medical jargon is intimidating, so we use AI to translate trial descriptions and eligibility criteria into easy-to-understand, patient-friendly language.

Highlight: Power was the first to use LLMs on clinical trial data. We’ve ingested over 150,000 trials and processed 50 million words into lay-friendly language. What would’ve taken 375 years of medical writing, we now do every night.

Takeaway: Simplifying information empowers patients to feel confident about sharing their medical records.

2. Direct Communication with Researchers Increases Trust

• Traditional clinical trial recruitment involves long, confusing processes to connect patients with the right person.
• At Power, we cut out the middleman: Patients can directly chat with researchers through the platform; In-app chat and direct calls reduce the frustration of phone tag and long wait times.

Takeaway: By removing communication barriers, patients feel more in control and secure, which helps foster trust.

3. Guiding Patients from Awareness to Enrollment

Power supports patients through every phase of the trial journey:

1. Awareness: Patients discover trials through clear, accessible information. You can see the experience by looking for a trial on https://www.withpower.com/.
2. Consideration: We guide them as they explore their options, and provide an easy way to sign up for a trial.
3. Decision: Once patients decide, they can easily connect with researchers and book screening visits right through the app.

In-app tools ensure patients are never left without guidance, reducing uncertainty and stress.

Takeaway: Providing support at each step builds a sense of care and trust, making patients more comfortable sharing personal data.

4. A Patient-Centered Approach Builds Lasting Trust

• Power prioritizes listening and adapting based on patient feedback. We talk with patients every week and ensure their feedback informs our approach.
• Empathy-driven design: Patients feel heard and understood, which is key in encouraging participation.

Takeaway: Listening to patients and continuously improving based on their feedback strengthens long-term trust.

Conclusion: The Patient Experience is Key to Trust

Power’s success in getting 70% of patients to share their medical records is built on:

• Accessible, clear trial information.
• Direct, streamlined communication with researchers.
• Comprehensive support from awareness to enrollment.
• A patient-first approach that listens and adapts.

When patients feel supported and empowered, they are more likely to trust the process and share sensitive data.

I hope these practices can help others build patient trust as well.

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