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In this episode of Power to the Patients, the spotlight is on patient centricity. How do we move from a system that treats disease to a system that cares for individuals? Dr. Anthony Yanni, Senior Vice President and Global Head of Patient Centricity at Astellas Pharma Inc, has spent his career shaping patient-centricity—and in this episode, he shares a framework for embedding it into drug development, clinical trials, and healthcare delivery.
Key topics include:
- Building a patient-focused culture: Why real patient centricity is an active process, not a slogan.
- Bridging the gap between research and real-world care: Ensuring patient input guides drug development from the start.
- Mental health & neuropsychiatry trials: Why patient voices must be front and center in an area long overlooked.
- Patient burden & clinical trials: How early engagement can improve recruitment and retention.
- Trust in pharma: Why patient relationships must be built on transparency, collaboration, and listening first.
Dr. Yanni also shares insights from his new book, A Bandana and a Bluebird: The Path to a Patient-Centric Healthcare System.
Join us for 35 minutes of invaluable insights into the central role patients themselves play in shaping healthcare and research alike.
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