Context

We were engaged by a ClinOps team running a gastroenterology trial which faced significant challenges: a tight three-month recruitment deadline and a need for much greater participant diversity. We partnered to address these challenges, and shaped a recruitment strategy to significantly boost enrollment rates and increase diversity.

Strategy

Activated across 26 sites

The trial’s ClinOps team identified that the trial was falling behind on its recruitment goals, and sites were not able to reach target enrollment through in network recruitment. By in-network, we mean the patients that already exist at the sites.

We activated Power across 26 sites to open up recruitment to out of network patients, which is the much broader patient population that may not be associated with the sites and PIs. With 70,000 patients searching for trials on Power every month, of which 40% are non-white, we opened up a net new source of diverse patients for this trial.

Enabled site-level patient funnel analytics

Our data on patient engagement shows that if patients don’t hear back from coordinators within a week, they find alternatives. It was critical that the qualified patient referrals who were being connected with the sites would be able to move the process swiftly.

We tracked performance across the patient funnel from discovery to enrollment at each site, and worked with the sites to decrease the time to first call and time to first screening visit. Since patients who use Power are actively searching for trials, they are >3x more engaged than average, so sites were able to connect with patients easily.

The trial’s site coordinators used Power’s patient management platform to easily prioritize, triage, and track their referrals to ensure that the most qualified patients were booking screening visits quickly.

Provided complementary social media presence

We see 73% of Power users find Power organically through search, social media, word of mouth etc. To supplement this organic strategy, we enhanced the trial’s visibility through tailored campaigns to connect with diverse audiences, which helped in reaching potential participants where they are most active online.

Results

24% lift in enrollment rate

The integration of Power into the trial's recruitment process led to a 24% increase in enrollment rate per site per month. This improvement accelerated the trial timeline while decreasing operational costs associated with starting up and managing additional sites. It also shortened the treatment’s time to market.

65% of referrals and 81% of enrolments were
non-white participants

The improvement was not just in enrollment rate; it also reflected in representativeness for the trial. One of the most notable achievements was the substantial increase in diversity among trial participants. Power's delivered 65% non-white referrals and 81% non-white enrolments coming from non-white participants, signifying a breakthrough in overcoming historical underrepresentation in clinical trials.

Positive participant feedback

Feedback from participants highlighted the effectiveness of Power's engagement initiatives. 62% of applicants to the gastroenterology trial on Power stated that they would be disappointed if they couldn’t use Power to find and learn about clinical trials in the future.

This case study illustrates the profound impact of modern patient recruitment strategies. Power’s approach not only met the logistical demands of a challenging trial but also set new standards for inclusivity and efficiency. Our ongoing commitment is to continue refining these strategies, ensuring that all potential participants can access and engage with clinical research.

"Power is like a little cheat code in our pocket." - Clinical Trial Manager